The determinants of export performance is a primary issue of concern among international marketing researchers and practitioners. Early studies on this topic assumed that export performance is directly influenced by the external environment and firm-specific factors. As the field developed, export marketing strategy emerged as a pivotal determinant of export performance. The central role of export marketing strategy lies in the fact that it provides the means by which a firm can respond to the interplay of internal and external forces to meet its export-related objectives.
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机译：iExport Australia-为出口商提供以下服务的在线平台/应用程序：出口电子商务出口拍卖在线与服务提供商进行出口相关的服务请求和投标与服务提供商的集成与货运和货运的报价集成到政府机构和海关/边境的在线文件和电子提交澳大利亚– EDI / Web Services与GS1集成在一起，用于对出口工作台进行编号和条形码编码，以管理每个出口的所有与出口，交货和银行有关的任务出口相关的潜在客户和联系人管理出口市场AI和工具
