Push and pull factors in international franchising

Madanoglu Melih; Alon Ilan; Shoham Amir

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Push and pull factors in international franchising

机译：国际特许经营中的推动因素

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摘要

Purpose - Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion.

机译：目的-利用能力，实物期权和歧义性理论，本文的目的是证明本国和东道国市场环境条件之间的差异如何影响美国的国际特许经营扩张。

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来源
《International marketing review》 |2017年第1期|29-45|共17页
作者
Madanoglu Melih; Alon Ilan; Shoham Amir;
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作者单位

Florida Atlantic Univ, Boca Raton, FL 33431 USA;

Univ Agder, Sch Business & Law, Kristiansand, Norway;

Temple Univ, Fox Sch Business, Philadelphia, PA 19122 USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Uncertainty; Ambidexterity; Real options; Economic conditions; Franchising internationalization; Munificence;

机译：不确定性;灵活性;实物期权;经济条件;特许经营国际化;宏伟性;

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Push and pull factors in international franchising

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