Combining learning styles and technology acceptance: new perspectives on online business education

摘要

As online education continues to grow worldwide, scholarly interest in the phenomenon is also rising. There is considerable research into learning styles within the field of education, but only recently has that knowledge been applied to online learning environments. Simrlarly, the technology acceptance model (TAM) has been widely tested in the information systems literature, but few studies of the TAM exist in higher education, let alone online learning. This paper links the research on learning styles and technology acceptance through a matrix of online course tools indexed by a student's learning style and proposes an extended TAM model.