The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers

摘要

This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this paper is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual Model™ technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention.