Analyzing conversion rates in online hotel booking The role of customer reviews, recommendations and rank order in search listings

Cezar Asunur; Ogut Hulisi

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Analyzing conversion rates in online hotel booking The role of customer reviews, recommendations and rank order in search listings

机译：分析在线酒店预订中的转化率客户评论，建议和排名顺序在搜索列表中的作用

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摘要

Purpose - The aim of this paper is to examine the impact of three main technologies on converting browsers into customers: impact of review rating (location rating and service rating), recommendation and search listings.

机译：目的-本文的目的是研究三种主要技术对将浏览器转换为客户的影响：评论评分（位置评分和服务评分），推荐和搜索列表的影响。

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来源
《International Journal of Contemporary Hospitality Management》 |2016年第2期|286-304|共19页
作者
Cezar Asunur; Ogut Hulisi;
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作者单位

TOBB Univ Econ & Technol, Dept Business Adm, Ankara, Turkey;

TOBB Univ Econ & Technol, Dept Business Adm, Ankara, Turkey;

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正文语种 eng
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关键词
Conversion; Collaborative filtering; Search listings; Online hotel booking; Online customer reviews and ratings;

机译：转换;协作过滤;搜索列表;在线酒店预订;在线客户评论和评分;

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专利

1. Perceived Risks as an Intermediary Variable between Online Consumer Reviews and Hotel Booking Intention: An Applied Study on Hotel Customers in Saudi Arabia [J] . Mohamed A. Amin, Elsayed K. Mohamed, Bassam A. Elbialy, International Journal of Applied Engineering Research . 2019,第24期

机译：在线消费者评论和酒店预订意图之间将风险视为中介变量：沙特阿拉伯酒店客户的应用研究
2. Customer Uncertainty Dimensions and Online Information Search in the Context of Hotel Booking Channel [J] . Chung Hun Leea*, David A. Cranagea Journal of Hospitality Marketing & Management . 2010,第5期

机译：酒店预订渠道中的客户不确定性维度和在线信息搜索
3. Hotel booking through online travel agency: Optimal Stackelberg strategies under customer-centric payment service [J] . Gao Guang-Xin, Bi Jian-Wu Annals of tourism research . 2021,第Jana期

机译：通过在线旅行社的酒店预订：最佳的Stackelberg策略在以客户为中心的付款服务
4. HOW DOES DISCOUNT SIZE REDUCE THE NEGATIVE EFFECT OF NEGATIVE ONLINE CONSUMER REVIEWS ON ONLINE HOTEL BOOKING? [C] . Chinintorn Nakhata, Hsiao-Ching Kuo AMA Winter Marketing Educators Conference . 2013

机译：折扣大小如何减少在线酒店预订的负面在线消费者评论的负面影响？
5. The effect of online customer reviews on customer's perceived risk associated with online leisure hotel booking. [D] . Yang, Biwei. 2013

机译：在线客户评论对与在线休闲酒店预订相关的客户感知风险的影响。
6. A Decision Support Model for Hotel Recommendation Based on the Online Consumer Reviews Using Logarithmic Spherical Hesitant Fuzzy Information [O] . Aziz Khan, Shougi S. Abosuliman, Saleem Abdullah, 2021

机译：基于在线消费者评论的酒店推荐决策支持模型使用对数球形犹豫不决的模糊信息
7. Using Online Hotel Customer Reviews to Improve the Booking Process [O] . Wojoud Al-abdullatif, Yasser Kotb 2015

机译：使用在线酒店客户评论来改善预订流程

Analyzing conversion rates in online hotel booking The role of customer reviews, recommendations and rank order in search listings

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