首页> 外文期刊>International journal of business information systems >Effects of implementing information security management systems on the performance of marketing and sales departments
【24h】

Effects of implementing information security management systems on the performance of marketing and sales departments

机译:实施信息安全管理系统对营销和销售部门绩效的影响

获取原文
获取原文并翻译 | 示例
           

摘要

This study aims to examine implementing information security management systems (ISMS) and its effects on the performance of marketing and sales departments in Iranian organisations. These effects will be studied in the field of e-commerce, relations with customers, trust, efficient and effective use of information, sharing information and improved information security in marketing and sales department. The population in this study is assumed infinite and includes experts in marketing and sales departments of organisations in which such systems have been adopted at different levels. The results show that the main consequences of implementation ISMS in marketing and sales departments include increased information security, improved e-commerce and online sales procedures. Related researches in the field of information security management systems and its effects on organisational performance have been less considered in Iran. In this study, we have tried to evaluate the results of implementing such systems solely in marketing and sales departments.
机译:这项研究旨在研究实施信息安全管理系统(ISMS)及其对伊朗组织营销和销售部门绩效的影响。这些影响将在电子商务,与客户的关系,信任,有效和有效地使用信息,共享信息以及提高市场营销和销售部门的信息安全性等领域进行研究。这项研究的人口被认为是无限的,包括组织的市场和销售部门的专家,这些组织已在不同级别采用了该系统。结果表明,在营销和销售部门实施ISMS的主要后果包括增强信息安全性,改进电子商务和在线销售程序。伊朗很少考虑信息安全管理系统及其对组织绩效的影响方面的相关研究。在本研究中,我们试图评估仅在市场和销售部门实施此类系统的结果。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号