EFFECTS OF DEVELOPING AND IMPLEMENTING STRATEGY ON FIRM PERFORMANCE; (CAST STUDY: IRAN KHODRO COMPANY (IKCO) SALES AND MARKETING ENTITY)

摘要

Given the major role of strategic planning in conducting organizations in the long-term movement towards defined goals, it is essential to examine the effectiveness of implementing this program at operational and actual level within companies so far as measures in order to correct distortions caused the company to be conducted in the correct direction. In this study, effects of developing and implementing strategy on performance of Iran Khodro Company (IKCO) sales and marketing entity have been examined. The questionnaire has been used to collect data, and it has been implemented in Second half of 2012. According to findings of this research, it was specified that implementing strategy has been resulted in increasing customers’ satisfaction with Iran Khodro Company sales service, mentioned that customers are satisfied with services provided including Product quality (original quality and durability of the product), services provided in the areas of sales and after Sales Service, but could help for price promotions on a market share.