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Company Benefits and Social Benefits: Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs

机译：公司福利与社会效益：探索跨国消费品公司实施互利社会营销计划的战略

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作者
Sadek, Nashwa Nader.;
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作者单位

The Florida State University.;

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授予单位 The Florida State University.;
学科
学位 M.S.
年度 2017
页码 117 p.
总页数 117
原文格式 PDF
正文语种 eng
中图分类 AAI10260409;
关键词
Advertising; Businesses; Consumer goods; Corporate social responsibility; Marketing; Social marketing;

机译：广告;企业;消费品;企业社会责任;营销;社会营销;
入库时间 2022-08-17 12:01:21

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Company Benefits and Social Benefits: Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs

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