Givaudan's suite of solutions means high protein dairy products with compromise in Western Europe

摘要

Givaudan, the world's leading flavour and fragrance company, has created a suite of flavour, taste and texture solutions for the fast-growing high protein dairy products market in Western Europe. Givaudan's solutions address the issues of Authent icity, Balance and Consistency in high protein dairy as identified by consumer research. These issues form part of the company's overall focus and approach with protein. Givaudan applies holistic expertise and partnering with external experts in this field to create delicious high protein dairy products, using either dairy or plant protein, that have the potential to change the future landscape. Thomas Ullram, Category Manager Dairy of Givaudan, explains: "In the UK 86%~* of consumers believe protein is important to stay healthy. Consumers are looking to dairy to provide protein, with almost half of consumers in the UK, Italy and Spain saying they would like to see more high protein yoghurts." He adds: "Consumers recognise and understand the role of protein in a balanced diet. High protein products are now no longer purely the preserve of health and fitness products - they are mainstream."