Bridor shares 'the bakery cultures of the world' with its new Ultra Kanel Swirl

摘要

French bakery manufacturer, Bridor has unveiled its Ultra Kanel Swirl, a Viennese pastry that truly captures its ethos to "share the bakery cultures of the world". The delicious Scandinavian-inspired treat contains sweet and warming cinnamon flavours making it the perfect snack for those seeking a little moment of enjoyment.Cinnamon swirls are available in almost every bakery or coffee shop across Scandinavia, but are particularly popular in Sweden where a "kanelbulle" is often enjoyed whilst catching up with friends and colleagues over a cup of coffee. Swedes consider this making time for others an essential part of the day and refer to it as "fika", a tradition that is embedded within Swedish culture.