Online Sales Get Boost When Buyers Return To Work

摘要

The day after thanksgiving is called Black Friday because many stores move into the black based on the huge sales of that day. Now, Black Friday has a companion: Cyber Monday, the day people return to work and use their office Internet connections to buy many of the things they saw in stores over the weekend. With Cyber Monday becoming one of the biggest online shopping days of the year, retailers have learned to prepare. Some 77% of online retailers said their sales significantly increased on that day last year, according to Shop.org/BizRate Research's eHoliday Mood study of 1,891 online buyers and 119 online retailers, which was released by the National Retail Federation last week. Nearly 52 million people are expected to use the Net at work to browse or buy gifts this year, says a separate J survey released last week by Shop.org, an association for online retailers.