The best salespeople need two things to convince customers to buy - a detailed knowledge of what they sell and a belief in what the product does. The forthcoming training platform from exterior and interior protection product maker Supagard aims to address both areas with UK car dealership staff. Craig Hepworth, national sales manager, said Supagard believes that selling is a skilled job, so training sales and service personnel to present the product correctly and clearly to the customer is essential.
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