Reviews with revenue in reputation: Credibility management method for consumer-opinion platforms

摘要

Nowadays everyone can review everything. Online customer-opinion platforms often help potential buyers take a decision. Sometimes, however, the multitude of contradictory opinions may confuse customers. Submitting a review requires time and effort, yet it only benefits others. Therefore jokes and shill reviews represent quite a percentage of reviews, because an average reviewer has no motivation to submit reviews. Reviews with Revenue in Reputation (RRR) Method is designed to encourage reviewers by gamification. RRR allows customers to easily spot credible reviews and restricts the number of reviews an unreliable reviewer can submit. (C) 2019 Elsevier Ltd. All rights reserved.