THE AGE OF DESIGN

摘要

Between 1946 And 1964 An Estimated 76 million babies were born in the United States. According to the Washington, D.C.-based Administration on Aging―an arm of the Department of Health and Human Services, this generation represents nearly 30% of the U.S. population, and in nine to 27 years, this huge demographic will be 65 years or older. As these baby boomers approach their golden years, they are expected to be on the look-out for user-friendly household products such as jwashers, dryers and refrigerators. This presents a challenge to consumer-durables manufacturers: To capture this lucrative market, design teams will need to create products that are easy for older consumers to use but don't patronize their age.