THE GREEN $IDE OF GREEN

摘要

In the environmental movement's half-cen-tury war on terror, large corporations that make things traditionally have been the Saddam Husseins of the world. They dumped poisons into waterways and dirt into the air; sucked the earth of limited, valuable resources; and created mountains of eternal solid waste. They often lied about these acts or tried to hide them. These days, however, Enemy No. 1 is turning into an important ally. Manufacturing has elevated environmental responsibility to the strategic level in part because of the mainstreaming of environmentalism but also because with advances in globalization and technology, being green can bring in more green. "In every business review meeting you will find at ITT Industries, there is consideration and time dedicated to environmental issues," says Usha Wright, vice president/associate general counsel and director of Environment Safety and Health. "It's like any other equal business issue."