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Marketing of high-tech products, services and innovations

机译:高科技产品,服务和创新的营销

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About twenty years ago I was at a conference on the marketing of high-tech products. During the evening reception one of the conference co-chairs took me aside and told me that the welcoming speaker for the following morning had taken ill and could not give the welcoming address and wondered if I could pinch hit for him. He said that the topic for the talk would be "What is High-Tech?" Not wanting to disappoint him, I agreed to give the presentation. The rest of the reception was spent gathering ideas from the conference attendees. Almost everyone to whom I posed the question: "What is high-tech?" had a different response.
机译:大约二十年前,我参加了有关高科技产品营销的会议。在傍晚的招待会上,会议的一位联合主席将我拉到一边,并告诉我第二天早上的欢迎演讲者病了,无法作欢迎辞,并想知道我是否可以捏他。他说,这次演讲的主题将是“什么是高科技?”不想让他失望,我同意做介绍。酒会的其余部分都花在收集会议参加者的想法上。我向几乎每个人提出的问题是:什么是高科技?有不同的反应。

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