Consumers are increasingly factoring sustainability into their purchasing decisions, inspiring manufacturers to embrace more eco-friendly processes to remain competitive. "Digital printing achieves considerable energy and water savings compared to traditional printing methods," says Sergio Prenna, global marketing manager for Huntsman Textile Effects, Huntsman Corp. "It also uses less chemicals, reducing waste while producing fewer greenhouse gas emissions. This helps mills and printers comply with stricter environmental regulations and standards and the requirements of the world's top brands."
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