[ CASE STUDY]DIRECT-SHIP SOLUTION ON TAP

摘要

Craft Brew Alliance (CBA) is a small firm with a big, important friend. Formed from the merger of three craft brewers - Widmer Brothers Brewing, Redhook Ale Brewery, and Kona Brewing Company - CBA generated revenues of $149 million in 2011. But CBA had relied on its relationship with beer giant Anheuser-Busch for its distribution since the 1990s. Today, Anheuser-Busch owns 32 percent of the craft brewing company.