Companies spend tons of money building brand equity, but sometimes risk having it washed away in a flood of bad reviews on social media sites such as Yelp. The same thing can happen to shippers when they are evaluated by drivers serving their facilities. Drivers have always shared their experiences; some may even have reviewed your company on an unofficial network of truck driver communication channels, similar to Yelp. Through the power of the Web, a thumbs up or thumbs down is out there for all to see. And it's hard to un-see or remove. Why should you care what drivers think of your operation? You pay your money down, and they move the freight. Driver retention is the carriers' or brokers' problem, right?
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