Metro Moment with ScoopShot

摘要

Newspapers all over the world are increasingly turning to crowd-sourcing to engage their audiences like never before.Metro International, with 17 million readers of its free daily around the world, is relying on crowdsourcing and particularly an imaging tool called ScoopShot from P2S Media Group to help the paper extend its "Metro Moment" on more digital platforms.Maggie Samways, Executive Vice President and Global Editor-in-Chief of Metro International in the UK, says that Metro Moment occurs every morning as readers commute to work between 7 and 9 a.m. For most, that has meant reading Metro's print edition. But today that is being challenged by the onslaught of other platforms, hence the company's stated strategy to push new content to those channels.The key, says Samways, is to continue-to build its community of readers, even new ones, and to offer unique content, in print and digital, something she says ScoopShot has helped to deliver.