Attributes and Value Drive Utility Bedding Sales

摘要

Last year was a fairly decent one for the basic bedding category, with retail sales up 0.4% to $3.2 billion. In terms of market share gains and losses, the trend lines that have characterized nearly all home textiles products proceeded apace: gains for discounters/off-pricers and online platforms at the expense of department stores and the specialty big box sector. Overall, the story of 2019 was all about higher unit volumes and lower average retails, according to Chris Marsh, chief sales and marketing officer at Soft-Tex International. "We were seeing that early this year as well, pre-COVID." The massive wave of temporary store closures during the spring merely accelerated the penetration of category sales online, several vendors said. E-commerce is the number one priority for Hollander Sleep Products, said Beth Mack, president of sales and merchandising.