Telenav Takes Shotgun To Connected Market

摘要

TeleNav Inc., noted for its GPS navigation service for mobile phones in the United States, has jumped into the connected portable navigation device (PND) market with theTeleNav Shotgun. TeleNav's entry comes along at an interesting time. While some market researchers claim that a realtime data connection is the most desired feature among PND users -TeleNav cites one such study from JD Power - others suggest the market hasn't developed enough, and that many consumers don't want to pay additional monthly fees for the services a connected PND offers; this would seem to be borne out by PND makers that have begun to offer free real-time traffic data service. Market researchers in this latter camp further suggest users who desire a connected PND would be more likely to use their existing cell phone to connect their PND via Bluetooth on an as-needed basis, given the opportunity.