A new investing trend revolutionizes and monetizes personal branding. The initial public offering (IPO) schedule of 2014 features big digital names and bigger dollar signs. Traders are jockeying for position at possible IPOs of ride-sharing startup Uber and Chinese e-commerce giant Alibaba. But another pending IPO has slipped off the radar. It's one of the more revolutionary alternative investments to hit the United States in years, but you won't hear CNBC or even ESPN discussing its potential to change the American sports industry. The underwriter has already announced its first successful dividend from its previous IPO, and the cash flows from this new branding concept stand to be large if the company executes its long-term marketing plan. But there's a catch. Actually, it's a pass. This IPO aims to profit from the future economic success of NFL quarterback E.J. Manuel. As alternative investors take notice of the Fantex exchange, this emerging model could change fantasy sports, the National Football League and the sports entertainment market forever.
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