Mrs. T's Sales-Marketing Link Pleases Retailers

摘要

Executives at Ateeco Inc., Shenandoah, Pa., which markets Mrs. T's Pierogies, have been focusing on "making certain that we had win-win sales performance with all our key customers," says Gary Lauerman, sales and marketing director. Over the past 12 months, Ateeco has accomplished this through superior customer service and a collection of "tactical tools" designed to help drive volume. Since many of Ateeco's retail customers utilize formats that they wish to maintain, says Lauerman, "we partner with them to understand what's important to them, and what will work for them."