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摘要

The Lebenthal Family, First Father And Now daughter, knows how to bring marketing sizzle to the boring world of municipal bonds. Starting in the 1970s James A. Lebenthal appeared in TV and radio ads touting the virtues of his small New York brokerage's tax-exempt issues. In his gratingly adenoidal voice, a hardhat-wearing Jim Lebenthal would appear in college dorms, subway cars and water tunnels, saying things like: "Love tax-free money, love my sewers."