A GUIDE TO INCENTIVE TRAVEL

摘要

In planning an incentive trip or corporate event, it is the details rather than the overall itineraries that determine failure or success. Designing a trip to reward three dozen clients of a major recording company for their continued business, Eric Rozenberg, managing director of the Brussels-based Ince &Tive meeting planners, plotted an extravagant tour through India. Instead of having the group spend the usual five days on a bus and four nights in a nameless hotel, Rozenberg focused on creating specific moments that would be forever memorable. "The highlight was when we took everyone to play polo — on elephants," says Rozenberg. After the cinema-worthy match, the group freshened up and made a surprise visit to a maharajah's palace for a spectacular dinner, complete with the maharajah himself as their host. "No one expected it, and everyone was completely carried away by the magic of it all," Rozenberg adds.