Journalism's New Reality

摘要

I get frustrated with editors and reporters who live in their own little world. After years of media turmoil they cling to the belief-or certainly the behavior-that the industry's challenges are for other people to solve. If a solution happens to involve a new advertising idea, they'll just sulk and go home. That's when I remind them that every print or digital page delivers the ads that generate the revenue that pay the salaries that enable journalists to do what they do.