EASE INTO ETHNIC DISHES

摘要

For Instagram influencers, world travelers and celebrity chef Andrew Zimmern, eating bizarre foods is a badge of honor. Brave eaters can attract a lot of followers on social media and high ratings on TV. But these same fans may hesitate to order a far-out ingredient or unfamiliar ethnic cuisine when paying for meals on their own dime. So how can a concept with a Croatian, Lebanese or Laotian menu build buzz and traffic, and appeal to diners of all sorts? These innovators share some ideas.