SOMETHING as straightforward as a new package format can do an astonishing job of invigorating an established product or brand. In the most common scenario, the new package works its magic by offering benefits the original package didn't provide, suchas on-the-go convenience, ease of preparation, longer shelf life, less mess or new occasions for use. Examples of the phenomenon include: StarKist tuna in flexible pouches, Pringles potato crisps in single-serving cups, Corbett Canyon premium wine in abag-in-box package and Birds Eye frozen vegetables in a steam-and-serve tray.
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