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Starbucks Moves to the 'Espresso' Lane in China

机译:星巴克移至中国的“义式咖啡”车道

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Starbucks is on a caffeine-fuelled growth spurt in Asia. According to a report from the company newsroom, Starbucks plans to go from around 500 stores to at least 1,500 stores over the next three years, and predicts that its operations in China will be its second largest, outside of the U.S., by 2014. Starbucks coffee stores are currently located in 48 Chinese cities. The company has had mixed success with expansion, however. Although it has strongly rebounded from flat sales in the U.S., it faces continuing resistance in Europe -where "fickle regional palates" and a sagging economy have weighed down performance, according to a recent New York Times article.
机译:星巴克咖啡因在亚洲推动着增长。根据公司新闻室的一份报告,星巴克计划在未来三年内从约500家门店增加到至少1,500家门店,并预测到2014年,其在中国的业务将成为除美国以外的第二大业务。咖啡店目前位于48个中国城市。但是,该公司在扩展方面取得了不同的成功。据《纽约时报》最近的一篇文章,尽管它已经从美国的销售平稳中强劲反弹,但它在欧洲仍面临持续的阻力-欧洲“善变的地区口味”和疲软的经济拖累了业绩。

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