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摘要

Product development demands guts, patience, humility in the face of failure, openness to what it can teach you and perseverance where you believe an idea can be successful.rnThese are certainly qualities dear to the heart of Fiona Phillips, the director of new product development (NPD) at Dairy Crest's foods division. "To be successful in NPD you will always have failures," she says. "The most important thing is to make sure you learn from them. We have recently been comparing the success of Cathedral City with the failure of Lymeswold, a cheese Dairy Crest launched in the early 1980s. It makes for a very interesting case study.