As a packaging consultant I would love the opportunity to be able to consult a reliable crystal ball to see what lies ahead for this very important industry we represent. Reaching consumers these days is difficult. No longer do traditional methods of advertising and marketing warrant the attention of consumers or their dollars. Business owners and advertisers alike, struggle to come up with creative ways to grab even the smallest bit of attention for their products. Creating an effective package design is one of the simplest and most cost effective ways to do this but requires originality, creativity, and the ability to connect with consumers.
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