Fizzy water is gaining favor among American consumers. Consumption of carbonated packaged water in the United States is projected to increase 12% this year, compared with the average global growth of 1%, according to a report from market research firm Canadean. The rise in demand may signal a shift from carbonated soft drinks to packaged water. Consumers are drinking less soda to avoid added sugars or artificial sweeteners but still crave the mouthfeel of sparkling beverages.
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