Symrise is showcasing its line of beverage concepts called "Tiki Time" to assist product developers in creating Tiki-themed cocktails. "Tiki Time" beverage concepts feature such flavors as passion fruit, ginger beer, mango, banana, Curacao, coffee, grapefruit, lychee, hibiscus, falernum, coconut, pineapple, orange, spice, lime and lemon. "Tiki beverages, the elaborate, fun-based cocktails that were introduced in the early thirties - making a comeback in the fifties and sixties have captured the interest and enjoyment of influential millennials and baby boomers," said Marianna Biancardi, senior marketing consumer insight specialist with Sym-rise's marketing, sensory and consumer insights group. "Our team ventured out into the field to get a first-hand look at the return of the Tiki phenomenon by visiting some of the trendiest Polynesian-inspired Tiki bars in the country."
展开▼
