THE STORY: Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions. It is a leading producer of real-ingredient jerky and meat sticks, targeted to busy parents, athletes and other on-the-go consumers. The brand refresh is not only representative of the brand's evolution from jerky to other meat snack products, but also the category growth as a whole. The new name, brand packaging and identity was implemented to highlight the key elements that make the products stand out in the crowded meat-snack category, such as 100% grass fed and finished beef, gluten-free, MSG, nitrates and preservative free.
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