Incorporating Customer Perceptions in Strategy Development

摘要

Let's face it, for many of us the outlook for the U.S. construction industry is just "plain ugly." Across the nation, the number of project cancellations and delays continues to creep upward. Nonresidential construction spending will continue its downward slide this year that will likely be followed by at least a three-year protraction. An abundant supply of existing buildings, coupled with rising vacancy rates and tight lending markets, further compounds the issue. As a result, competition for available work has and will continue to intensify.