Shareholders are not known for their long-term perspective, but the one-day sell-off of Boeing shares on 29 January takes investor fickleness to a new level. It also offers a silent rebuttal to a key element of Boeing's corporate strategy, which seems locked-in on keeping investors happy by making decisions that at times appear to come at the expense of long-term priorities. The reason for wiping nearly 6% off the value of Boeing shares had nothing to do with the financial results that Boeing announced the same day.
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