Best-practice online strategies to attract and keep customers

摘要

The Internet is proving to be a powerful tool in helping companies reach new customers and retain current ones. In fact, its interactive capabilities can enhance customer/ company communications and increase customer loyalty, according to a recent Direct Marketing Association study, Best Practices in Interactive Marketing. The report looks at the major challenges facing businesses going online and outlines key best-practice strategies companies have put in place to maximize their interactive marketing investment.