The Impact of Using Google Search Engine and Yahoo Bing Network on Attracting New Customers Online and on the Effectiveness of Online Advertisements

摘要

This study aims at measuring the impact of using the most popular search engines: Google and Yahoo Bing networks on attracting new customers towards company websites and on the effectiveness of online advertisements. Quantitative research method and questionnaires were used by researcher to collect data. The researcher distributed (129) questionnaires on (33) companies that use E-marketing in Jordan. Among those only (87) questionnaires were returned and (42) of which only were usable and valid for the statistical analysis. After executing the analysis, the study concluded that Google search engine has a direct effect on attracting new customers and on online advertisements effectiveness at (α ≤ 0.05) level for companies using E-marketing in Jordan, while Yahoo Bing search engine has a direct effect on attracting new customers and on the effectiveness online advertisements at (α ≤ 0.05) level for companies using E-marketing in Jordan.