Focus customer retention efforts on your customers' customers' needs

摘要

In business-to-business relationships, adding value for your customers means focusing your strategies on growing their businesses. If you can help your customers to be successful by satisfying their customers, you can forge a virtually unbreakable bond. Aurora Casket Co. Inc. is a company whose customer satisfaction strategies reach beyond its direct customer base. Headquartered in Aurora, IN, its artfully designed caskets and urns are shipped to 53 distribution sites in the United States.