Telstra's next transformation: to a sales & marketing organisation

摘要

Telstra has revealed details of 'Project New' its latest effort to transform itself into a true customer-focussed sales and marketing oriented organisation that will, it says, enable it to "knock off anyone In the marketplace."rnAddressing Telstra's annual investor briefing this week, Robert Nason, group managing director corporate strategy & customer experience, said that Project New was "The largest single change programme that Telstra has undertaken since privatisation."rnHe promised: "It will deliver the single largest productivity improvement since that time and a step change to deliver competitive levels of customer service."