CRM offerings tighten focus

摘要

A wave of new customer relationship management software products signals CRM vendors' increasing focus on supporting specific business processes and improving how users interact with the software. SAP AG's MySAP CRM 4, released at the company's Sapphire user show here in June, supports more than 280 industry-specific business processes as well as multichannel interaction processes via its NetWeaver integration platform. Version 4 provides solutions for 20 vertical industries, including automotive and chemicals, said SAP, of Walldorf, Germany.