Strategic typologies in the European telecommunications sector: a rejoinder to Turner

摘要

Purpose - To demonstrate that the strategic typology advanced by Turner in this journal for the European telecommunications sector is in need of further clarification. Design/methodology/approach - The Turner sample is subjected to a number of tests specifically in the European mobile telecommunications sector. Findings - The Turner typology is found to be imprecise in certain respects. Originality/value - The paper addresses the issue of how to build appropriate typologies.