EVALUATING IT IN THE INDEPENDENT FINANCIALSERVICES SECTOR IN THE UK TAKING INTOCONSIDERATION MARKETING ORIENTATIONAND STRATEGIC TYPOLOGY

摘要

This paper investigates business practices within the Independent Financial Sector in the United Kingdom. ITusage is an important aspect of the Financial Services Sector. There are many papers that deal with the impactof market orientation on business performance. However there is a paucity of research tying together marketingand IT. The impact of differing market orientation stances, Miles and Snow strategic types and the levels of ITused by companies are brought together in this paper. This study therefore takes into account variousdimensions linked to the use of information systems within the IFA sector in the UK. It also considers thedifferent performance levels reached by companies. The results discuss the differences between the differentstrategic types in their performance levels and IT usage and market orientation.