'Intrapreneurship' Can Boost Implementation of New Ideas

摘要

The idea of "intraprenuership"-that is, nurturing the entrepreneurial spirit within big corporations-resonated with attendees of ENR's FutureTech conference, held in San Francisco on March 16-17. Gifford Pinchot III, who coined the term, said the idea is relevant to construction, particularly now as it pushes toward high-performance buildings. Intrapreneurs exhibit curiosity, often spend free time developing an idea and see the big picture, says Pinchot, author of "Intrapreneuring in Action: A Handbook for Business Innovation." He offers an online program that helps intrapreneurs build business plans and teams and coaches them as projects are launched.