Research on relation between renewable energy sports information needs and sports participation of college students

摘要

Chinese college students have the desire to contact various media and the communication contents and have no fixed direction and focus for acceptance. To a considerable extent, they contact the media to increase the knowledge of renewable energy sports, learn the national and world sports events, satisfy curiosity and seek entertainment. There are some college students who have the common sports interests and hobbies as well as the same acceptance tendency, but they are also scattered and mixed. They have high and special requirements in receiving information and strong purpose and utilitarian in participating in renewable energy sports communication activities, utilitarian. With the improvement of the material and spiritual life, the number of such students is increasing. The order of the print media selection is: book, newspaper and magazine. We start from the college students' specific requirements and use of media to consider the impact of the media on them.