Toward a renaissance of cooperatives fostered by Blockchain on electronic marketplaces: a theory-driven case study approach

摘要

Currently, there is a disparity of value distribution on electronic marketplaces. This is because central platform operators benefit monetarily from collecting and matching electronic information from users. Although those platforms are fueled by user information, only a small share is distributed to their users. However, in turn, disruptive technologies such as the Blockchain technology have the potential to counteract this imbalance of benefits. Through a theory-driven case study approach, this study considers principles of cooperative theory as a foundation of Blockchain-enabled electronic marketplaces (BEEMs). Specifically, we show that using the Blockchain technology can foster a renaissance of cooperative principles on electronic marketplaces.