Innovative circuit designs target performance improvement and differentiation

摘要

Product innovation is the path to product rejuvenation. It is a deliberate expression of creativity that follows a scientific approach and a strategy that adds value and closes performance gaps. Relying on conventional techniques to reduce costs may fail to close performance gaps with a competitor because the competition may have discovered a new or an improved way of doing something. Consumers are in an endless pursuit to do more with less and to get more for less. Products that can differentiate themselves from others can create competitive advantages. Innovative products differentiate themselves from the competition by providing better ways to deliver more value to the customer. Mature organizations know how to apply innovation to all segments of product architectures—from small components and packaging to the supply-chain process. A holistic approach to product innovation provides the best opportunity to close performance gaps, differentiate products, and reduce costs.