Meet Generation C: Creatively Connecting Through Content

摘要

When you drew a fantastic picture or wrote an A+ paper back in grade school, the best place you could hope to show it off was the family refrigerator. Today, however, that A+ paper could be blogged about by complete strangers and your pretty picture could wind up on desktops across the world. Welcome to the world of Generation C. No, we didn't just go from Gen X to Y then magically skip back to the beginning of the alphabet—C stands for "content," although it could just as easily stand for "creativity," "consumption," or "connected." Even though some members of Generation C were born just this decade, they have already sent shock waves through traditional media. "You" were Time magazine's Person of the Year in 2006. Advertising Age named "The Consumer" its 2006 Ad Agency of the Year. With terabytes of digital content being created and uploaded every day, user-generated content is vying with standard, professionally produced content for audience— and seems to be winning.