CREATIVE CONTENT OPTIMIZATION SERVER, CREATIVE CONTENT OPTIMIZATION SYSTEM, CREATIVE CONTENT OPTIMIZATION METHOD AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To properly evaluate effectiveness of creative content with a small number of exposures, and to efficiently expose the creative content.;SOLUTION: An evaluation index is calculated for each of a plurality of pieces of the creative content for which relationship between the evaluation index such as a click rate and the number of the pieces of the creative content is a normal distribution. Next, reliability of the evaluation index when the number of the exposures is maximized is calculated based on the number of the exposures of the creative content at a time point when the evaluation index is calculated. An expectation for the evaluation index is calculated from the evaluation index and the reliability. Exposure frequency of the creative content is changed based on the expectation. That is, the creative content with the high exposure frequency is extracted from the plurality of pieces of the creative content, a hyperlink is attached, and the hyperlinked creative content is exposed to Web pages via electric communication lines.;COPYRIGHT: (C)2010,JPO&INPIT